Words and pictures |
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| Bystander 1916: colour covers at Christmas were a Victorian tradition | London Opinion used spot colour from the late 1920s (Nov 1927) | London Life, with covers of few words, varied its masthead each week (11 Mar 1933) |
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Woman's Own 1934. Note coverline: 'Gifts made from
jam pots' | Bystander 1935: cover still devoted to adverts
at society weekly | Woman's Own 1937: full colour on a weekly was
a revolution |
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| Wild West Weekly launched in 1938: the war was to set back UK magazines 20 years | Blighty 'Laughs its way to victory' each week (1944) | Lilliput in 1946: man, woman and dog cartoon by Trier dates back to 1937 launch |
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Vanity Fair (1950) big
Nat Mags monthly until killed off by Cosmo | Blighty switched from humour to pin-ups
(1959) | Woman's Realm 1959: cover looks like an advert |
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Honey (Apr 1960): main cover line, 'A girl's best accessory is a man', runs diagonally | Nova launch under editor Harry Fieldhouse (Mar 1965) | Mayfair 1966: Mars symbol and Raquel Welch in pink say it all |
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Flair from November 1967: all about angles | Queen (Nov 1968): note diagonal cover line | Harper's & Queen from April 1971 |
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| Cosmopolitan first issue March 1972: red stands out on the newsagent's shelves | Tatler & Bystander (Jan 1975) still with adverts - look dates back to 1935 and earlier! | Editor Janet Street-Porter chose a flasher to frontTime Out spin-off (Apr 1975) |
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Woman's World, July 1979. Left cover line: 'Exclusive. The agony of being Anna Raeburn' | Nick Logan's The Face first issue in May 1980 | Masthead pun: i-D makes its subjects, in this case Sade, wink (Feb 1984) |
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Dummy for Capital, which was to be handed out at London rail stations
(Jun 1986) | Educational Computing, (Oct 1987) for teachers coming to grips with computers | Riva (1988) upmarket weekly with contents panel
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Coverline 'How to spot a bullshitter' led to advertising for Excel being banned (1988) | Price was vital to Mirabellalaunch in September 1990 | First issue of Cosmo spin-off Zest (autumn 1994) |
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| Frank - first issue, October 1997 set out to be (too) different | Scene (Dec1998) under Deborah Bee was a visually bold title | Heat named 30 celebs who had 'done it'
(June 1999) |
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| Wallpaper spin-off Spruceborrowed parent's * (2001) | IPC couldn't revive the 1960s Nova brand (2001) | Intersection (2001): a different angle on cars |
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Boxy look for Emap's celeb weekly Closer
(28 Sep 2002) | Jack started with a pocket format but lacked firepower on the shelves (Jan 2003) | Few cover lines for Vogue(Dec 2003): only leading magazines can risk this |
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| Retro keeps it simple and says it all for games buffs (April 2003) | Rip & Burn seem to push Eminem off the cover (Nov 2004) | The last Face with Kelis & Andre 3000 (May 2004) |
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| Cut - bad cover, bad concept, sank without trace (Aug 2004) | Zoo - competing for flesh count with Nuts (Jan 2004) | Grazia with contents strip (February 2005) |
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| Psychologies - for the thinking woman, from France (Oct 2005) | Good Housekeeping - cramming it all in (Nov 2005) | Prima (2006): UK's best-selling domestic women's monthly |
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Car: relaunches - briefly - with squarish cover
(Sep 2006) | Woman's Own: how busy can a cover get? (2007) | Monocle - a Boy's Own Economist (Mar 2007) |
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Stunning profile for Sublimecover (Jan 2007) | Clashing cover lines forKerrang! (6 August 2008) | Buck ( 2008): editor regretted not following left-third rule |
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